Shweta Kataria Essays (1767 words) - Aesthetics, Arts, Literature

Shweta Kataria Mr. Jaideep Pandey British Literature: 18th Century 28 th March 2017 Literary Criticism and its emerging trends Literary criticism is the study, evaluation, and interpretation of literature . Literary criticism is the play of the mind on a work of literature and it consists in asking and answering rational question about literature. Such an inquiry may be directed either towards literature in general leading to a better understanding of the nature and value of literature, and a better appreciation of the pleasure proper to literature. Such an inquiry by helping us to think rightly about literature enables us to gain the fullest enjoyment from it. In this way is built up a theory of literature, and the process of literary creation is examined and made intelligible . Through the years, it has developed and grown, and ultimately provides us with parameters on how to study literature. Because there are a million different ways to dissect written works, such as novels or poems, literary criticism provides some general guidelines to help us analyze, deconstruct, interpret and evalu ate. We usually see literary criticism in a book review or critical essay. Aristotle's practical contribution to criticism, as opposed to his ethical defense of literature, lies in his inductive treatment of the elements and kinds of poetry. Poetic modes are identified according to their means of imitation, the actions they imitate, the manner of imitation, and its effects. These distinctions assist the critic in judging each mode according to its proper ends instead of regarding beauty as a fixed entity. The ends of tragedy, as Aristotle conceived them, are best served by the harmonious disposition of six elements: plot, character, diction , thought, spectacle, and song. Classical and medi eval criticism Literary criticism is thought to have existed for as long as literature. In the 4th century BC Aristotle wrote the Poetics , a typology and description of literary forms with many specific criticisms of contemporary works of art. Poetics developed for the first time the concepts of mimesis and catharsis , which are still crucial in literary studies. Plato 's attacks on poetry as imitative, secondary, and false were formative as well . Later classical medieval criticism often focused on religious texts, and the several long religious tradition of hermeneutics and textual exegesis have had a profound influence on the study of secular texts. Renaissance criticism The literary criticism of the Renaissance developed classical ideas of unity of form and content into literary neoclassicism, proclaiming literature as central to culture, entrusting the poet and the author with preservation of a long literary tradition. The birth of Renaissance criticism was in 1498, with the recovery of classical texts, most notably, Giorgio Valla's latin translation of Aristotle's Poetics. The work of Aristotle, especially Poetics, was the most important influence Renaissance critics who wrote commentaries on Aristotle's Poetics in 1570. 19 th -century criticism The British Romantic movement of the early nineteenth century introduced new aesthetic ideas to literary study, including the idea that the object of literature need not always be beautiful, noble, or perfect, but that literature itself could elevate a common subject to the level of the sublime. German Romanticism, which followed closely after the late development of German classicism, emphasized an aesthetic of fragmentation that can appear startlingly modern to the reader of English literature, and valued Witz- that is, "wit" or "humour" of a certain sort- more highly than the serious Anglophone Romanticism. The late nineteenth century brought unknown to authors known more for critical writing than for their own work. The Changing Role of Critics and Criticism Views regarding the functions of criticism and the role of critics have kept on changing through the ages. Every age has tended to assign a different function or functions to criticism. The earliest systematic critic, Plato, for example, was concerned with the problem of defining the utility of poetry in the educational system of his ideal state, found poetry wanting, and so banished poets from his ideal commonwealth. His approach was fundamentally utilitarian, and he condemned poetry as immoral and untruthful. Following Plato's condemnation, critics for long centuries to come were pre-occupied with justifying imaginative literature, more specially poetry. Critics from the

Greek Art Essays - Greek Art, Ancient Greece, Ancient Greek Art

Greek Art Essays - Greek Art, Ancient Greece, Ancient Greek Art Greek Art Greek Art Art is the creation of beauty, it was the first written language and to study art history is to study the history of civilizations and mankind. The Greeks essentially molded the world with their intelligence in art, architecture and astronomy for many. They were a culture that strived for perfection and harmony. The abstract geometric patterning that was dominant during the Geometric period is replaced by a more naturalistic style in the Archaic period which inspired Greek artists to work in techniques as diverse as gem cutting, ivory carving, jewelry making and metal working. (The Metropolitan Museum of Art, 2003) Also during this time the increasing naturalistic representations of the human body was being sculpted into perfection by using the perfect blend of balance and proportion for the male and female body. They called the male the Kouros; he was considered to represent the Greek god Apollo and was always depicted nude in a contrapposto position. The female equivalent was Kore, or standing draped maiden. She unlike the male was always clothed and standing erect with feet together or sometimes with one foot to the left. The Classical period removes us from the world of Archaic rigidity and on to one in which art takes on the task of representing life, and not merely just creating tokens of life, this in turn gets the viewer more involved. This period of time comprises of two distinct periods: the early classical and the high classical. However both these periods shared the uniquely contradicting, constantly explorative, and modestly idealistic vision of life, which made the subjects of the stele, at their moment of death, all the more human to the observer. Neither the previous Archaic period, nor the following 4th century, or the preceding civilizations quite so convincingly capture for the observer the poignancy of death the way a fifth century BC stele could. The period of the 5th century B.C. is sometimes referred to as the golden age, which is the height for Greek art and civilizations; and ironically has its beginning and ending in war. ?Between the boundaries of 480 and 404 the human figure ran through a wide range of psychological nuances. ? Of these many ?nuances? there are two significant styles that are observed in art history. First there is ?the self-confidence brought about by a deep-seated certainty of the outcome of the struggle with the environment in the course of the ?severe style?, which is a characteristic of the early classical period. And then there is the resignation bought about by dashed hopes the fickleness of illusions and escapism in the ever fragile creatures of the ?rich style? ?, which can be identified in the high classical period. The stylistic differences mentioned above tend to break this so-called golden era of the 5th century B.C. into two periods (Bordman, 1985). However, ironically the one factor that combines these periods together is death, or at least monuments erected for death. The Greeks viewed death somewhat differently from the way we do. To them death freed their souls and brought true happiness: then why does their grave sculpture look so pensive and thoughtful? It is because unlike today where the dead are only represented figuratively in a sobbing angel or mournful cherub, the Greeks depicted their dead as they were in life - life which was full of uncertainties and burdens but also with simple pleasures that made it all worth while. As seen in the example of this gravestone of a little girl as she would have been in actually life. Here the little girl holds two doves, one with its beak closed to her mouth as if kissing it, the other is perched on her left hand. (fig 1) Although the Parthenon in Athens remains the supreme example of classical Greek art. In its day, it would have been embellished with numerous wall-paintings and sculptures, yet even relatively devoid of adornment it stands as an unmistakable monument to Greek artistry. ?Originally, the Parthenon's sculptures fell into three groups. (1) On the triangular pediments at either end were large-scale free-standing groups containing numerous figures of Gods and mythological scenes. (2) Along both sides were almost 100 relief?s of struggling figures including Gods, humans,

Portfolio Assignment Example | Topics and Well Written Essays - 3000 words

Portfolio - Assignment Example From traditional times, management helped in developing different process of control that would enhance in formulating as well as implementing management strategies. The principle purpose of maintaining managerial function is to develop a better understanding of the different approaches of management to formulate a strategic plan to manage business operations in a coordinated manner. In the diversified environment like the present day business scenario, dynamic planning is most efficient (Evans & Lindsay, 2012). In this context, management of organizations is observed to be effectively managing different management strategies, so that they are able to develop their organizational base and enhance the efficiency of the same. Different theorists have elaborated on the different approaches of management to develop organizational abilities to perform is a sustainable manner. These approaches of management are observed to be having a huge impact on the performances of a business. Effectiv e management of strategies helps in enhancing the productivity of an organization in order to improve the sustainability as well as profitability of an organization (Gibbins-Klein, 2001). In this regard, the assignment elaborates on the different approaches of the management that would enhance the ability of the students to perform better. The implication of the different strategies has been observed to be a part of management that influences personal development and leadership abilities of the managers. Rodrigues (2001) stated that the use of principles of management has deviated largely from its initial position owing to the changing needs in the developmental procedure of an organization. It has been noted that the principles of management have been changing according to the changing needs of the market environment. It has been identified that even though the theoretical approaches of

Market Communication - Integrated Marketing Communication Plan Essay

Market Communication - Integrated Marketing Communication Plan - Essay Example The marketing communication includes communication activities like selling, advertising, promotion of products, direct marketing, publicity, sponsorship, exhibition, packaging, merchandising, e-marketing, and similar other measures that can influence the selling of the product or the service to the ultimate consumers as well as retain the customers (Smith & Taylor, 4). In this regard, a communication process involves certain steps in order to prepare the plan communicating the product or service. The current study considers the product, fruit drink, and tries to focus on the preparation of an integrated marketing communications plan using the different steps of the process. The IMC (Integrated Marketing Communication) Planning Process and Its Application on the Product, Fruit Drink: The integrated marketing communication plan consists of six steps that would be discussed considering the product, fruit drink and its marketing. These steps are essential as they create a connection betw een the buyer and the seller stressing on a long term relationship between them. Step 1: Identification of Target Customers: It can be understood that every product might not be required by every individual. This implies that every product has a particular segment of customers. ... Trying to reach out to each and every customer would create wastage in terms of expenditure as well as time on the part of the organization. Thus considering the fruit drink product, it can be understood that although the product would be healthy and needful for consumers of different ages, yet the younger generation might prefer it more particularly as an intake during their breakfast. Depending on such an understanding and thereby conducting a research, the target customers need to be analyzed. This is the first step that an organization coming up with fruit drink product need to accomplish, primarily focusing on what the product has in extra to provide to its customers and who would need the product. Step 2: SWOT Analysis: SWOT analysis referring to the analysis of the strengths, weaknesses, opportunities and threats of a company is essential for an understanding of the status of the company with respect to other competitors in the industry. The determination of the strengths and weaknesses provide with the company’s internal analysis while the opportunities and the threats represent the external situation for the company (Duncan, 166). Considering the fruit drink product, this step can be associated in the integrated marketing communication plan, since when a new company would try to launch the product, the company would require learning about its own strengths and weaknesses such that it becomes capable of competing against the existing competitors. Also, in order to understand the external threats and opportunities, the company needs to learn about the other players that are existent in the same industry as well about the possibilities of the threats that might arise from new entrants. Thus this forms the second step of the marketing

Essentials for Sport and Exercise Science Essay - 1

Essentials for Sport and Exercise Science - Essay Example BMI is determining factor of fatness in the body. Age 16-25 usually have fewer fats because their cells have the stronger ability to burn down excess fats and converting that fat to energy. Within this age, the bracket is where total body activity is taking place. Allot of vigorous exercises are performed allowing multiple cell division resulting in low fat. The age bracket 25-40, it is where cell division and cell multiplication rate is almost at the bar. Due to this the fat level in the body tends to be higher considering the fact that they have minimal exercise, conversion of fat into energy is slower and reduced body activity. Age 41-55 is the most dangerous are in terms of fat accumulation. Less or no cell division and the rate of cells dying are high. Limited body exercise is experienced in this stage; conversion of fat to energy rate is no more and the aging factor. The age bracket that body fat is high. The analysis selected and made use of a number of 14 swimmers who underwent moderate training. Maximum uptake (VO2max) of the oxygen was utilized to judge the fitness of the player. The examination approach was a utility of a standard increases using a cycle ergometer. The data utilised a standard deviation for the age, mass and height to be 33.01+/-6 year, 67.2+/- 3 kg, and 167.2+/- cm respectively. The regular participation in their sports activities was also considered in selecting them. Moreover, their training frequency was put to be at 3-5 m distance covered. The reason for the present study was to discover whether execution in swimmers could be enhanced by a week of beetroot juice supplementation. Results demonstrate that beetroot juice supplementation diminished vigorous vitality expense of swimming at the submaximal workload, as indicated by the decreased AEC at anaerobic limit found in the present examination. This finding is in concurrence with past examination demonstrating that

The Portrayal Of Women In Horror Movies Film Studies Essay

The Portrayal Of Women In Horror Movies Film Studies Essay DEFINITIONS: Woman: Whist the term girl can be used for a child or female adolescent, the term Woman would refer to an adult female human. Horror film: Cinema that is created to disgust and cause fear and distress to its spectator though themes of a gruesome and paranormal nature. INTRODUCTION This dissertation will consider the roles of women in the horror film genre and will deconstruct the way in which the conventions of the horror film prescribe such roles. Despite continued criticism for presenting women in a negative manner, many of the films explored here appear to suggest strong female representation so it will possible to investigate the position of the female from a number of different angles allowing a fluid discussion and counter argument. The passive female roles will be studied from the perspective of the male gaze and abjection, whilst active female roles will be explored from the role of the mother and the outcome of The Final Girl. As it would be impossible to discuss the entire history of the horror genre and womans relationship to it within the space available, so three chosen films will support the discussion. In all cases these films are regarded as classic horror films and, importantly, landmark and watershed moments in the horror genre. Psycho (1960), The Exorcist (1973), and The Texas Chainsaw Massacre (1974) all represent meta statements in the history of the genre and provide essential examples of the arguments discussed here. It should also be noted that all three films contain also ambiguous female characters for example; Mrs Bates in Psycho, the cross dressing Leatherface in The Texas Chain Saw Massacre and the possessed Regan in The Exorcist who will all be debated. Significantly the films were produced and released during periods of change for womens rights, including the beginnings of the womens liberation movement in the early sixties though to the publishing of The Female Eunuch by Germaine Greer, and Spare Rib magazine in the seventies. This help to fuel the debate more significantly as the selected films span a time when women in the real world (as opposed to the constructed world of the cinema) had made great steps toward equality through the feminist movement. Horror films are told as stories of good versus evil. The drama of their narratives tends to derive from the clash between a monster and an innocent, So I want to understand why so many gratuitous, unjustified acts of violence towards woman could be justified on screen. I will consider the following aspects: male gaze, abjection, family structure, and the outcome of the final girl in the context of horror film genre. These are four common tendencies embedded within the literature of women and horror film and the background to these discussions will be framed within the context of the chosen films. This writing will deconstruct and examine the structure of those films, the motives behind their structure, and will consider their target audience. It will examine the symbolism that is used to express the plots and sub-plots and, most importantly, consider the roles of the female characters in those films. I will employ psychoanalytic and feminist theory to explore the female roles and will interpret commentary on Freudian and Lacanian theory, including castration anxiety and the role of the subconscious and apply them to horror film. Semiotic and populist perspective will also be considered to set out this debate. Much has been written on the subject and over twenty books have been researched to discuss this consideration of women and horror film in detail. Key texts include: Ways of Seeing (1972) by John Berger, Men, Women and Chain Saws: Gender in the Modern Horror Film (1992) by Carol J. Clover, The Monstrous-Feminine: Film, Feminism, Psychoanalysis (1993) by Barbara Creed and Powers of Horror (1982) by Julia Kristeva.  The texts outline the intellectual context into which this dissertation enters. People assume that horror film exclusively represent women in a reactionary fashion, but further analysis has suggested that female characters are not as weak and vulnerable as they first may appear. For example The Final Girls last moments have been radically written and rewritten across the remakes and sequels to give new meaning. Analytical and theoretical analysis has been informed by the writing of Laura Mulvey and in particular her discussions of the male gaze. Mulvey argues in her polemic essay Visual Pleasure and Narrative Cinema that cinema was primarily created for the male spectator exploiting women as objects of desire. Julia Kristevas essay The Powers of Horror provides essential understanding on the position of abjection in the context of horror and mortality. All of the above writers discuss theoretical studies and theories of Dr Sigmund Freud and Jacques Lacan who are both indirectly referenced throughout this dissertation. Barbara Creeds The Monstrous-Feminine and Carol Clovers book Men, Women, and Chainsaws will inform debate around the matriarchal figures in Psycho and the outcome of the final girl in The Texas Chainsaw Massacre. CHAPTER 1 Gendered Spectatorship The male gaze is made explicit in the horror genre, and this is inscribed in both the aesthetics of the films and its exhibition context. One of the most important essays about women in cinema is Laura Mulveys theory on the male gaze. As Mulvey states: The cinema offers a number of possible pleasures. One is scopophilia (pleasure in looking). There are circumstances in which looking itself is a source of pleasure (1989, p16). (do I reference?) If scopophilia can be defined as love of looking or deriving pleasure from looking, then this can be a definition of the cinema experience. Cinema is, after all, a form of visual entertainment. It involves the individual singularly engaging with the screen and its projections as a form of escapism and even relaxation, and can be comfortably achieved alone as it involves very few social skills, since the viewers only commitment to the process is to look. However, once we question how the film is viewed and who views the film, the relationship becomes more complex. The purpose of this essay is to question how the female is viewed from the perspective of the spectator; to question how women are portrayed in horror films, and how they are looked at. It will explore the argument that cinematic looking comes from a male perspective and will question what kind of pleasure is obtained from looking at horror films from this perspective. As Mulvey explains: The cinema satisfies a primordial wish for pleasurable looking (1989, p17). It allows the spectator the opportunity to observe in an entirely passive role while the action takes place. The experience of cinema is a one-sided arrangement between the film itself and its viewer. However, as Mulvey discusses regarding Dr Sigmund Freud, it also goes further, developing scopophilia in its narcissistic aspect (1989, p17). Scopophilia can also suggest that sexual pleasure can be derived from looking at objects; that how they are interpolated can make them erotic, and while they are not erotic in their own right through their relationship with the spectator they can become sexually objectified. The celebrated psychologist Dr Sigmund Freud isolated scopophilia as one of the component instincts of sexuality which exist as drives independently of the erotogenic zones. At this point he associated scopophilia with taking other people as objects, subjecting them to a controlling and curious gaze (Mulvey,1989, p16). The history of art emphasises this aspect of scopophilia. Throughout art history, painters have been commissioned to paint female models as objects of desire that have been and still are masquerading as works of art more closely related with pornography than with the great masterpieces. Moving forward, Clover debates that the cinematic gaze, we are told, is male, and just as that gaze knows how to fetishize the female form in pornography it also, she suggests (going on to relate this to cinematography), knows how to follow a female character as she moves through a forbidding house, and scrutinise her face for signs of fear in a way that it does not do with male characters, since: a set of conventions we now take for granted simply sees males and females differently. (1992 p50-51). This suggests that the ownership in the context of cinema is the cause of the effect that the viewer, by objectifying the figure on screen, gives it new meaning, a new social place. By simply being viewed, new rules apply. To place this into the context of women within horror, the male can now view the woman and the conditions and events around her in a newly detached manner and freely let the actions against her take place on the screen. In psychoanalytic terms, the female figure poses a deeper problem. She also connotes something that the look continually circles around but disavows, claims Mulvey (1989, p21). This could be suggesting that as the spectator is assumed to be male, the appearance of a female (ie non-male) form creates an anxiety around the potential for castration and an un-penised body à ¢Ã¢â€š ¬Ã‚ ¦hence unpleasure. Mulvey argues in Lacan: and Post feminism by Elizabeth Wright (2000, p45-46) that the look is linked to the discovery of sexual difference, and that the lack of a penis must be filled by multiple images of glamourised women as a substitute for the imaginary phallus. Mulvey writes that cinema, and in particular horror cinema, is inclined to focus attention on the human form (1989, p17). The human form and the human condition are key aspects in the horror genre, especially the female body. Horror displays visceral and exaggerated versions of our basic desires and a strong and aggressive version of body lust. The horror film in particular relies on the physical human form and hostility towards the body to carry its plots and storylines in the most extreme sense. This is clearly not a natural state of being: to be seated in a darkened room, with a huge rectangular screen in view and surround sound at high volume. But this is the environment of the cinema, where the viewer is asked to focus on exaggerated and extreme events far beyond the realms of real life in the name of entertainment.   Here, not unlike in other places in the media, the female form is prevalent, to be exhibited again for entertainment and it is the female characters in the horro r film genre that appear to command most of the attention on the cinema screen. Mulvey suggests that, since the world displays such disparities between the genders, with the masculine nearly always holding the reins of power: Do I reference here as well? pleasure in looking has been split between active/male and passive/female. The determining male gaze projects its fantasy onto the female figure, which is styled accordingly (1989, p19). So since society isnt equal in terms of who holds the power, either sexually or otherwise, women act a certain way because they are aware of how men expect them to be that is, passive and sexualised. Mulvey states this as a symbolic equation, woman = sexuality. (1989, p35). John Berger differentiates men from women as he describes a mans presence as being defined by what he is capable of doing to you or for youà ¢Ã¢â€š ¬Ã‚ ¦but the pretence is always towards a power which he exercises on others. (1972, p39-40) Expand Mulveys view is that narrative cinema positions its spectators as male, catering only for male fantasies and pleasures (p39 Feminist Film Theorists). This suggests that women are objectified in film in general (and for the purposes of this argument, substantially in horror films). Mulvey also claims that the spectator/viewer/audience is said to be a man; cinema almost expects its viewers to be male and therefore creates characters and plots to fulfil a mans gaze. So prevalent is this notion that Mulvey claims narrative cinema does not offer a place for female spectators'(p40 Feminist Film Theorists); that cinema essentially isolates the female as a serious viewer: As the spectator identifies with the main male protagonist, he projects his look onto that of his like, his screen surrogate, so that the power of the male protagonist as he controls events coincides with the active power of the erotic look, both giving a satisfying sense of omnipotence. (Mulvey, 1989, p20). Shorten Clearly men can easily identify with the male protagonist but the female audiences have to distance themselves from their femininity in order to participate in the cinematic experience; critics refer to this as gender confusion. Freud would argue that to share these experiences, woman would have to revert back to her pre-Oedipal phallic phase. It might now be relevant to explore the male gaze specifically functions in the context of the horror genre. Looking back at the history and evolution of the horror film, the cinemas flourished at a time when there was less available to the public and strong moral codes and rules about relationships were in place. The clichà ©d idea of horror films was being scripted and edited to fulfil the role of the dating couple on a Saturday night. (pg 61 Horror: The Film Reader Edited by Mark Jancovich (different authors per chapter) The cinema was a place where young couples could escape family life for the few hours of a date. It allowed them space to be alone together at a time, before the sexual revolution, when men were expected to be chivalrous and protect and provide support for their female companion, as Mark Jancovich explains: Women cover their eyes or hide behind the shoulders of their dates. (pg 61 Horror: The Film Reader Edited by Mark Jancovich (different authors per chapter). This then created an opportunity for the male viewer to comfort his date as she squirmed and shrieked at the on-screen horror. He could become closer and more intimate as she was lured into vulnerability by the action projected in front of her. Mulvey highlights this dominant order: As an advanced representation system, the cinema poses questions about the ways the unconscious (formed by the dominant order) structures ways of seeing and pleasure in looking. (1989, p15) Paraphrase or include in text. Given this climate, the notion of the girl as victim was allowed to evolve. A connection could then be made between the female viewer and her on-screen female counterpart, in that the spectator cannot bear to look on helplessly as her cinematic alter ego that is, a close representation of herself suffers the horrors of rape, mutilation and murder. Mulvey argues that women have had two different functions within cinema: as erotic objects for the characters within the screen story, and as erotic objects for the spectator within the auditorium. (1989, p19) There is clear evidence of this in Tobe Hoopers The Texas Chainsaw Massacre. It follows the story of a group of young Americans as they venture into the countryside and meet their fate in the shape of a disturbed and hostile cannibalistic family whose weapons of choice are butchers tools and chainsaws. The three young men meet their deaths quickly, paving the way for the females more drawn-out and gratuitous torture. While one of the women meets her slow, lingering fate via a meat hook and deep freezer, the other is chased and tortured repeatedly across the final third of the film. Female characters in horror films are generally young and attractive. They maintain a key role in the film; examples of this would be Laurie in Halloween and Marion in Alfred Hitchcocks infamous Psycho. When Michael Myers pretty sister meets her fate in the opening scene of Halloween, she is pursued by (and through the eyes of) her killer; indeed, throughout Halloween the story is often seen/told through the eyes of the killer, a technique referred to as the POV (point-of-view) shot. But before the murder takes place, the audience are offered a completely superfluous view of her naked body, seen through the male gaze as she brushes her hair. It could be argued that the female characters occupy many on-screen hours and appear to dominate the films, yet on closer inspection the real lead role is saved for the star psychopath, who is almost always male. It could be debated that male spectators are therefore being asked to identify with the killer. With respect to Halloween there are a number of shots explicitly from Myers physical point-of-view with an acoustic close-up of his monstrous heavy breathing (Isabel Pinedo 1997, p52). It cannot be proven that the whole audience identifies with him but they are forced to see through his murderous gaze, which almost compels a form of affinity. Horror genre is traditionally thought of as low culture. It has a casual tone and audiences have grown to expect violence, nudity and cheap thrills. This position in low culture appears to grant a licence to horror films to get away with more than high art cinema, and horror is rarely studied for meaning or metaphor to the same extent. But because of these lower expectations, the reality can be stretched (not unlike in cartoons), leading to irrational storylines with horror far more extreme than could be expected in real life. Therefore, it could be argued that horror films make explicit the assumption of a male spectator which is, according to Mulvey, only implicit in all popular cinema. Other films, under the pressure of higher expectation, have to keep such a misogynist perspective more contained, but horror can afford to make it overt. Clearly all normal rules do not apply. So, once reality is dropped in favour of visual pleasure, why do we ask audiences to witness hostility and brutality against women? Brian De Palma assesses the motives behind this argument. It is, he suggests, not that women are presented for male pleasure but that they provide a greater capacity for terror in the audience: If you have a haunted house and you have a woman walking around with a candelabra, you fear more for her than you would for a husky man. (Clover, 1992, p42). This provides a greater margin for a violent death. But why is this? Why would a woman be more vulnerable than a man in this age of equality? The answer to this lies far deeper than in the relatively trivial world of the slasher movie or psychological thriller. This genre is simply a form of entertainment and perhaps not the place for intellectual analysis, as John Carpenter hinted when he was challenged with the notion that he is responsible for the tasteless massacre of sexually active women. He claimed that, although the victims in his (and so many other) horror films are indeed the more sexually active characters, to insist that this is why they die is to miss the essential pointThey get killed because they are not paying attention. How do I reference Carpenter? And it could be argued that academics were reading a little too much into Halloween, since a male character is also murdered straight after sex with his girlfriend. One could even claim that this balances the plot and clears the director of the accusation that he is somehow guilty of misogyny. However à ¢Ã¢â€š ¬Ã‚ ¦argues that: His death is usually only a device to remove protection from the now vulnerable female. (pg 165 Bitches, Bimbosà ¢Ã¢â€š ¬Ã‚ ¦). This suggests that the male character is now secondary and his death is insignificant by comparison to the murder of the female. It could also be argued that Carpenter and other celebrated film makers just want to make entertaining horror and dont intend to make hateful statements against women, or objectify them for the male gaze, but that this is simply what people find exciting and why they fill up cinemas. Irrespective of Carpenters intentions, the standards of what is considered entertainment tell us a great deal about our views towards women in horror cinema and perhaps in society as a whole. CHAPTER 2 The Abject Feminine The ultimate figure of abjection is the corpse. As the horror genre is ultimately obsessed with death one could suggest that horror fetishizes the abject. It has been suggested that the horror film attempts to bring about confrontation with the abject. (p4 Horror Film and Psychoanalysis: Freuds Worst Nightmare.) Creed refers to Kristevas notion of the border: When we say such-and-such a horror film made me sick or scared the shit out of me we are actually foregrounding that specific horror film as a work of abjection or abjection at work almost in a literal sense. (1993, p10) By the presentation of repulsion one knows what is not repulsive; to understand abjection one must understand boundaries. As we grow up we stop playing in dirt and become more dignified; this is something we learn from society as well as from our mothers teaching us how to be clean and proper. This notion references Lacans concept of the mirror stage, Kristeva supports: It is thus not lack of cleanliness or health that causes abjection but what disturbs identity, system, order. What does not respect borders, positions, rules. (1982, p4). Woman and abjection The horror genre has a historical tendency to represent the female form as abject. In Kristevas view, woman is specifically related to polluting objects, which fall into two categories: excremental and menstrual. This in turn gives woman a special relationship to the abject. (1982, p10) What we are scared of is not the matter that we expel but what it signifies loss of identity, loss of control, death and the unknown. Nor is it the end of a natural life that contributes to the tension of horror cinema, but an endless list of horrific deaths that we could possibly encounter. Paul Wells backs this notion with his comments on the forbidden facets of the human body its propensity to foul secretions and physical corrosion which are linked to our relentless descent towards death, and which are reflected in images of abjection in the horror film (2000, p16). IS THIS 2ND PERSON? When we are children our parents encourage us to respect boundaries about cleanliness and behaviour, and we reject the abject. But in the context of the horror film there is perverse pleasure that allows us to explore our curiosity about the abject. The abject confronts the repressed/un-civilized side of the ego and allows us to investigate the other. The horror film makes good use of the abject. Julia Kristeva uses her experience with milk as a child in an attempt to explain the idea of abjection: Food loathing is perhaps the most elementary and most archaic form of abjection. When the eyes see or the lips touch that skin on the surface of milkà ¢Ã¢â€š ¬Ã‚ ¦I experience a gagging sensation and, still farther down, spasms in the stomach, the belly: and all the organs shrivel up the body, provoke tears and bile, increase heartbeat, cause forehead and hands to perspire. Along with sight-clouding dizziness, nausea makes me balk at that milk cream, separates me from the mother and father who proffer it. (p23 Powers of Horror: An Essay on Abjection by Julia Kristeva). Does this need to be cut? This could suggest that when a skin forms on top of milk, it is crossing over a border or breaking a rule regarding what is acceptable as good food, and so the milk is no longer pure. The milk has perhaps split into two; milk being the acceptable form and its solidified state being the abject. Hence it fulfils a similar role in our imagination as a corpse does over a living, breathing body. We will no longer accept/drink the milk as it has turned bad and represents death, a state beyond living. The maternal body grows and delivers a living being but it is also the sister of the corpse so it can remind us of life but also death. If we confronted the abject in everyday life we would be constantly aware of our own mortality. Milk described in the context above provides an effective example of abjection, as it suggests the differential between acceptable breastfeeding as a child and unacceptable breast-feeding as an adult. The Exorcist was the first of many possession films. Its premise involves an innocent young girl named Regan McNeil who displays abnormal behaviour in the middle class American home she shares with her mother and house keeper. Throughout the film her father appears absent so it is her mother (Chris McNeil) who bears witness to the profound and hostile series of events and paranormal behaviour as the plot unfolds. Creed states that: The possessed or invaded being is a figure of abjection in that the boundary between self and other has been transgressed (1993, p32) à ¢Ã¢â€š ¬Ã‚ ¦by the devil himself, who appears to be the only male central figure in the film until the arrival of a psychiatrist and two Roman Catholic Priests. Within the plot of The Exorcist, Regans character is a vehicle that allows the portrayal of abjection to the mass audience. Had a young boy been cast in a similar role, the horror could have been undermined, but due to our own preconceptions of femininity and youth, the possession portrayed within this young girl only adds to the horrific events. Regan is the most passive of female victims, repeatedly switching from tearful little girl to demonic aggressor. She expels her bodily fluids, blood, vomit and urine; she is a playground for bodily wastes (1993, p40). Creed goes on to point out that the female body is more abject because its maternal functions acknowledge its debt to nature 1993, p11). She also points out that, as Regan cavorts and flaunts herself, we become all too aware of the forbidden fascination of the abject , as well as its horror, inherent in the fact that this young girl has overtly flouted her respectable feminine function, and has; put her unsocialized body on display. And to make matters worse, she has done all of this before the shocked eyes of two male clerics. (p 198 Post-Theory: Reconstructing Film Studies. edited by Bordwell, D and Carrol, N) Creed (1993, p37) puts forward: In Kristevas view the abject represents that which disturbs identity, system, order. Regans possessed soul projects this through levitation and deep spoken foul language. As the film continues, an exorcism takes place in the form of a battle between the Church and the Devil. If religion could be used to explore the abject, no film does it more tellingly than in The Exorcist. Creed puts forward, according to Kristeva: Kristeva argues that, historically, it has been the function of religion to purify the abject. (1993, p14) As the film comes to an end, Regan is saved by the church and restored to purity. She turns to hug the one person who saved her: a male Priest, or perhaps God himself? Spectator In the real world, when confronted with something genuinely repulsive, we reject that object of repulsion. But in the cinema it is not necessary to fully block what confronts us. The positioning of the spectator within the cinema experience must be recognized if abjection is going to be fully absorbed. The viewer happily sits as the spectacle of horror unfolds and is projected onto them. Though the viewer has no control over the events projected before them, the unpleasant acts witnessed by the spectator can comfortably be dismissed when the credits roll and the film is over. Viewing the horror film signifies a desire not only for perverse pleasure where boundaries are crossed, both attracting and repelling (confronting sickening, horrific images/being filled with terror/desire for the undifferentiated) but also a desire, once having been filled with perversity, taking pleasure in perversity, to throw up, throw out, eject the abject (from the safety of the spectators seat). CHAPTER 3 The Absent Mother Relationships in the maternal melodrama are almost always between mother and daughter; it is to the horror film we must turn for an exploration of mother-son relationships. The latter are usually represented in terms of repressed Oedipal desire, fear of the castrating mother and psychosis. Given the nature of the horror genre its preoccupation with monstrosity, abjection and horrific familial scenarios the issues surrounding the mother-child dyad are generally presented in a more extreme and terrifying manner. (Creed,1993, p139) Cut down One area of female representation that is more ambiguous is the figure of the Mother in the horror film genre. No longer could the killer be simply defined by gender. At the beginning of the 1960s audiences were subjected to a new kind of cinematic terror, as à ¢Ã¢â€š ¬Ã‚ ¦ explains in her essay: The monster was no longer out there; it was in here. The monster was the human mind. (Pg 160 Gary, J and Sheila, S (ed) Bitches, Bimbos and Virgins: Women in the Horror Film) As Hitchcocks psychological thriller Psycho was released The early sixties audience would be led to believe that the approachable Norman Bates (played by Antony Perkins) was simply a victim of his over-zealous mothers bullying. But as the plot unravelled, the film presented a deeply obsessive human mind as the real monster, as Steven Jay Schneider further explains: When used to shed light on horror cinema, psychoanalysis in its various forms has proven to be a frightful and provocative interpretive tool (Pg 187 Schneider, S. J. Horror Film and Psychoanalysis Freuds Worst Nightmare) The film follows its self-sufficient central female character, Marion Crane, jaded by her affair with a married man, as she embezzles a large amount of money from her male employer and leaves town in pursuit of a new life. On arrival at the infamous Bates Motel she meets the proprietor, the twitchy but approachable and, more importantly, passive Norman Bates, who is clearly attracted to Crane, something she comfortably takes in her stride, suggesting a non-passive female. However, on closer inspection, Marions actions throughout the first section of the film are defined by male characters she comes into contact with: her lover Sam, her male employer and the male client, the highway patrol officer and Norman Bates who all define her destiny with their attitudes towards her. Robert Kolker supports this theory: Psycho: à ¢Ã¢â€š ¬Ã‚ ¦the mix of pleasure and pain common to all horror viewing, and aligned with a feminine subject position, is negotiated differently by men than by women. (p193 Alfred Hitchcocks Psycho: A Casebook edited by Robert Kolker) Throughout the first part of the film Marion is portrayed as feminine, attractive and defying the typical representation of women in horror films; however, from the perspective of the male gaze Bates watches Marion, unbeknown to her, through a hole in the wall as she undresses and prepares to shower. Normans eye is filmed in extreme close-up, drawing attention to the activity of the voyeurism. (1993, p145). As the camera lingers on her it is this scene that suggests that Hitchcock cannot break away fully from the traditions of the horror genre where the female becomes objectified and is observed from the gaze of the active male. Norman Bates mother is another female character significant to the plot, not seen but heard off-screen discouraging her son from having any social contact with the newly arrived female and, throughout most of the film, verbally abusing her son. Surrounded by stuffed birds, Bates even states a boys best friend is his mother. The viewer can assume that he is a loyal and reliable son. However, as Lacans theorys are refered :

The History of Computers :: Technology Computers Essays

The History of Computers In order to fully understand the history of computers and computers in general, it is important to understand what it is exactly that lead up to the invention of the computer. After all, there was a time when the use of laptops, P.C.s, and other machines was unthinkable. Way back in the fourth century B.C., the abucus was an instrument used for counting in Babylonia. Many scholars believe that it likely started out as pebbles being moved over lines drawn in the dirt and then evolved into a more complex counting tool (Aspray 7). About 1200 years later, Roman numerals were finally introduced, along with the idea of the zero and other mathematical basics. This helped lay the foundation for several different men who had findings that would eventually lead us to the beginnings of computers and computing. Though they are often referred to as scholars, many of these intellectuals were most likely just merely the nerds of their time. Take Wilhelm Schickard and Blaise Pascal of the 17t h century, for example. Both of these men had enough time on their hands to individually build two of the first mechanical calculators in history. Unfortunately, Schickard calculator never even made it past the model stage and Pascal machine had several snags of its own; nevertheless, both of their discoveries helped lead to more advanced computing. The next so-called geek to make his way into the computing spotlight was Charles Babbage. In 1842, he developed ideas for a computer that could find the solution to a math problem. His system was rudimentary, using punch-cards in the computation; however, his ideas were far from basic. In fact, the analysis of his Analytical Engine includes fundamentals of computer programming, including data analysis, looping, and memory addressing (History). So things started rolling and in no time, we arrived in the 20th century and many new advances in computing came with time. The discoveries became more and more significant and computers became more and more advanced. In 1943, a computer used in Britain for code-breaking was created, followed by the 1945 completion of the Electronic Numerical Integrator Analyzor and Computer, which was used in the United States to assist in the preparation of firing tables for artillery. Computers really began to prove useful even in situations that we never thought possible, like in war and protection.

Takem’s Appliances and Electronics

LLCAuthor: Ashraf Bani Domi February 16, 2018 ACCT 511 – Advanced Business Law for Accountants Professor: Dean Poirier Liberty University Abstract I would like to start my research paper and point out the legality and the validity of the contract that Takem's Appliances and Electronics LLC. used to sell their electronics as he had this new idea of selling them door-to-door which was a success and that lead to take advantage of this success by increasing his prices to 30% more if he delivers them to the customer's house. Also, I will explain the ethical consequences that the procedure Takem used in the region he lived in. Also, explaining the meaning of breach of the contract and what constitutes the lowest requirements in search of remedies in these kinds of circumstances. And for the sales to be permissible, they must encounter every sector of the legal criteria. Also, Takem must have ethical accountability that takes place under the social responsibility to the small community he lives in. The legal case of Sally Walker vs. Takem's Appliances and Electronics, LLC will be analyzed and investigated regarding weather if the conclusion of this case is it legal, is it moral/ethical? IntroductionThe world of commerce and most business relationships are initiated on a contract. Understanding of contract law is crucial for all businesspeople, owners, and managers. Since most commercial arrangements are constructed on contractual relationships. A decent preliminary point would be an empirical definition of a contract. Contracts include more than an arrangement or an agreement between two or more parties. â€Å"A contract is a promise or a set of promises for the breach of which the law gives a remedy, or the performance of which the law in some way recognizes as a duty† (Restatement (Second) of contract chapter 1 meaning of the term).The contract can be simply described as a voluntary exchange of promises, creating obligations that, if defaulted on or failed to pay, can be enforced and remedied by the courts. It is imperative that we understand as when agreeing to terms of a contract, entities are created and defining their particular rules and obligations. This differs from other areas of the law, such as torts, where rules and obligations are imposed on them.Furthermore, a valid contract can create a situation in which parties to the contract can predict, with some certainty, their upcoming relationship because each party knows that the courts will hold them to their agreement. Despite the fact courts will enforce a valid contract after it has been created, what the parties agree to in the first place in commonly unrestricted. Mr. Takem's Business Model is it Legal?When we study contract law, the focus is usually on the problems that can arise. It may therefore appear that most contractual relationship experiences complications. In fact, most contracts are privileged or resolved to the mutual satisfaction of the parties, and the courts become elaborate in a slight amount of contractual agreements, when an unfeasible dispute arises. Hence, addressing our case study in this project we need to outline some basic terminology that we discussed above and trying to apply it to our client, named Takem's Appliances and Electronics, LLC. Takem's Appliances and Electronics, LLC owned and operated by Tommy Takem. Tommy Takem owns Takem's Appliances and Electronics, LLC that participates in what might give the impression to some to be a very profitable business. However, we need to read through the surrounding circumstances and the case scenario to see and advise our client what are the best business practice he could proceed with his business, and whether we agree with his business practices or not, our constrain her in this case is to provide a legal guiding in this section and then will see how to evaluate, and explain to him the legal consequences as well as his potentials, nevertheless from the first glance and the studying we can see that most of our client Mr. Takem and his business activities obeying to law, but still need to be examined, and also we to talk about some ethics practice that could prime unexpected results. Which is something we will cover in more detail later, in our case study. Takem's business (Takem's Appliances and Electronics, LLC) is located in a rural area of Southwest Virginia, and the majority of its customers are poorer residents of the Appalachian regions of Virginia, Tennessee, Kentucky, and West Virginia. According to our case, Sally Walker vs. Takem's Appliances and Electronics, LLC, our client, Tommy Takem. interested in concentrate his business around these rural areas because due to different reasons, there isn't much competition for his business which was an opportunity for his business. But the disadvantage was, most of the people who lived in these areas were relatively uneducated enough to understand, poor credit, unsophisticated, and other reasons. Moreover, there was a demand for appliances and electronics. And because there weren't many appliances stores around those areas, people needed to buy them. Tommy took advantage of that and increased his prices between 10-20%. This process adapted by our client is widening the precise meaning of the contractual law. Tommy's business has been doing so well after the increase in the prices. Tommy newly came up with an idea for expanding his business. He decided to begin selling his appliances and electronics door-to-door in the above-described regions. Until recently, it had been working great. He hired some great salespeople who really know how to â€Å"apply the pressure and turn up the heat.† Further, since he is providing a service to these societies by transporting the goods to their homes, he charges about 30% more than he would if the customers came to the store. Apparently, the salespeople do not mention this fact to the customers. Lately, Tommy received a letter from a disgruntled customer named Sally Walker (an elderly widow lady who lives alone in the hills of Southwest Virginia—her children and grandchildren have all moved out of the area.) She has fallen behind on her payments on her new laptop computer, and Tommy had started collection efforts. He had not yet referred it to a lawyer. The letter is very well written (which would be unexpected since Sally is not very well educated.) It indicates that her granddaughter, who recently graduated with an MS in Accounting from Liberty University Online helped her with it. It argues that the entire deal is unconscionable and therefore unenforceable.Moreover, the letter emphasizes that Sally has paid enough for the computer that she purchased and will not pay any more. Finally, the letter indicates that if Tommy pushes the matter more, Sally threatens to sue for punitive damages and write letters to the editors of various local papers throughout the region to ruin his reputation. As we can see from the above surrounding circumstances and from the definition of the contract, our client has been operating with the compliance in accordance with the law and legality in most of his business transaction, as general roles, â€Å"The foundations of Corporate Governance demand that organizational practice follows the legal requirements. In current times, news reviews of industry wrongdoings have forged uncertainty on the bottom line that submission is definitely the widespread procedure. â€Å"(Realistic Hypothetical Legal Scenarios Business Law for Accountants†, 2013) despite the allegation letter from Ms. Walker, and despite the ethical conduct regarding the transparency in the new adapted policy and increase of 30% on the delivered items in this section, but there is however still an exception to the legality of the later mentioned of the 30% this should be communicated to the other partiers of the contract. Whether the Argument in the Letter has any Merit?In response to a letter recently received which was written by Sally Walker's granddaughter of one of his customer, from lawyer standpoint of view, the indication of Sally's letter concerning and arguing the unconscionable act of our client (Takem's Appliances and Electronics, LLC) by excessively charging their customers. In analyzing the precedent there could thee potential legal obligations: first one, if Ms. Walker is serious enough about bringing this case to the court, the court may look upon the contract from the unconscionability part of it, while court applies this point very scarcely, but still feasible defense to the plaintiff side due to Ms. Walker conditions. The second one is that Ms. Walker could recall for the punitive damage claim, as explained below.The third one is regarding the undisclosed charges for the delivery services.Typically, court will enforce a valid contract after it has been formed, â€Å"In deciding the validity of consideration, courts will not look to the amount or type of considerations or the relative bargaining power of the parties (except in the rare case of a contract so burdensome on one party as to indicate unconscionability)† (ABLA, 2017). My concern here is to provide my client with a reasonable and accurate sound legal standpoint and preventing him from a further and a future legal consequence. On the other hand, when Ms. Walker's proclaimed that the installment and the amount she has paid for the computer so far, is enough, I see this all was agreed upon before forming the agreement with her. Obviously, I would advise that each one of us should read and go through any kind of contract in a way that can clear and remove any ambiguous completely, read through your paper one two or whatsoever, moreover, always seek for an expertise advise in most of your relationship areas, and save yourself of being an unexpected position. Should he Take the Threats Seriously?As react with caution in determining whether my client should take Ms. Walker's letter in a serious manner because we are afraid that the court might rule to her advantage. â€Å"When it is claimed or appears to the court that the contract or any clause thereof may be unconscionable the parties shall be afforded a reasonable opportunity to present evidence as to its commercial setting, purpose and effect to aid the court in making the determination. (106). The Restatement also has a similar rule which tracks the UCC provision. (107) The purpose of the unconscionability doctrine is to expressly allow courts to police contracts for terms they deem unconscionable. (108) Though â€Å"unconscionable† is not defined by the UCC, some definitions give a feel for what the originators of the doctrine may have intended. One court has defined it as â€Å"that which ‘affronts the sense of decency.'† (109) One dictionary definition is â€Å"lying outside the limits of what is reasonable or acceptable: shockingly unfair, harsh, or unjust.† (110)† (Bar-Gill, O., Ben-Shahar, O., ; Marotta-Wurgler, F. 2017).Another word from the law that needs to be added here is that the procedure in which my client (Takem's Appliances and Electronics, LLC) following by charges 30% more to delivering the appliances and electronics to the customer's door-to-door and the fact that his salespeople intended or might have been instructed by Mr. Takem not to mention it to the customers. Despite the fact that my client, Mr. Takem, intentionally instructed them to mention the 30% increase or not, while he is the owner of the business and all of his employees should follow his instructions. The court might obtain this conclusion from his business conduct and count this against him as a form of misleading, uncommunicated as one of the criteria to validate a contract, misrepresentation, misrepresentation fraudulent or other entrance to breach this contract or similar contract since the court will incline for the advantage of the plaintiff (Ms. Walker) party of this contract against my client (Mr. Takem). As we go more through Ms. Walker's letter while she emphasizes that she is going to sue for punitive damages, whereas, punitive damages cannot normally be granted in contract disputes, here I wouldn't worry about this phrase either my client (Mr. Takem), as this is merely a threaten word in Ms. Walker's letter. However, this part in some case could be unpredictable, and because they are usually compensated in addition of the plaintiff's demonstrable injuries, and are awarded only in distinct cases, but to act as a prudent defends of my client (Mr. Takem) we need to supply him with the sound of law regarding this point, as a part of a lawyer due diligence where â€Å"Jurors award punitive damages too often. The amounts they award are erratic and unpredictable, even though they start from shared moral intuitions about the reprehensibility of defendants' conduct. And when they deliberate and decide as juries, both the size and variability of the awards increase.† Feigenson, N. R. 2003). It's ambiguities which need to be corrected proximately before any serious consequences superficial. Furthermore, the major ambiguity in the business operated in this case is the lack of transparency in its transactions with their customers; this absence of transparency is most deceptive in the prices and the percentages of charge that they put on their products and their services. This lack of transparency, when visible, could cause serious issues to any business, and, an educated customer could very easily take them to court for misconduct and misleading if they don't change their method and honestly advise their customers of their business perfect. Should he Proceed with the Collection? To give my legal advice, I would recommend that my client (Takem's Appliances and Electronics, LLC) not to proceed with any further steps in collecting the remaining payments from Ms. Walker. However, this might result in having other customers doing the same as Ms. Walker. Which is refusing to pay and threatening Mr. Takem again by suing his business and sending letters to media to ruin his business reputation. We would advise that Mr. Takem take longer period of time than usual before making any efforts for future collection in general, I would propose that Mr. Takem take an initial step by offering a payment discount for certain customers with some certain conditions with that he can plan ahead of time for his future project of establishing his own financing company, in main time this will participate in reshape his reputation in the area and encourage his customers to pay one time. â€Å"Keeping the aforementioned trends, Takem needs to go beyond the literal meaning of the law and let go of unfair and /or fraudulent corporate conduct; this includes false advertising and/or ambiguous sales deals† â€Å"(Realistic Hypothetical Legal Scenarios Business Law for Accountants†, 2013) Would Mr. Takem Set up a Financing Company? And what Should he do to Protect himself?I would strongly recommend that Mr. Takem should go ahead in adopting this step, in order to prevent and protect his business from any future consequences. But the best would be if he can collaborate with an outside financing company to take over this portion of his business, in a separate entity form, to avoid and mitigate future obligations and losing his customers. Alternatively, seeking for an external collection agency to handle in arrears or uncollected payments. â€Å"Seeking a collection agency-or evaluating the one you have-can improve bottom-line results while maintaining your professional image. Overall, be sure to find a company that delivers results and matches the image you want to project. Use this list as a guide of what to expect† (Anonymous, 2015). With this step-in mind Mr. Takem should put more consideration to the law that regulates and the requirement to establish this kind of business from the participation of the comprehensive openness, full disclosure and the complete condition associated with any arrangement. Finally, he wants to Know What do you Think About his Business Model- Regardless of whether you Conclude that it is Legal, is it Moral/Ethical?I believe the majority of us will agree in response to Mr. Takem's ethics, and the way he is conducting his business is unethical, according to the given case events. Unethical behavior that is not illegal frequently falls in a grey area between right and wrong that makes it difficult to decide what to do when it is encountered. Furthermore, different people have different perspectives regarding what is ethical and what is unethical. Though, there is sometimes a difference between behaviors that are unethical and activities that are actually illegal. â€Å"The definition of business ethics and the answer to the question of â€Å"What is Business Ethics in Sales?† is the principles, morals and standards that guide the behavior in the world of business and in sales relationships too (Spro, 2013). Ethics in sales is receiving a lot of attention over recent years even more so, as it is the correct way to conduct business in the long term and produce long-term sales results for the company and for the sales team. Moreover, â€Å"Business ethics in sales can either come from the company itself, this means that the companies ethics guidelines are written into their policies and therefore can be reflected or reproduced through their sales team management and then the sales team too† (Ivan, C. D. 2014). Therefore, â€Å"Doubt regarding corporate commitment to ethical obligations has always existed, particularly when maximization of profits might be at risk. However, despite such doubt two views have singled hope. First, a view has persisted that corporations at least feel compelled to comply with the law. At times violations of law might occur. However, this was not thought to be the pattern of behavior for corporations generally. Conscious violation of law was not the behavior expected. Second, a view has begun to be echoed that business corporations are increasingly cognizant of ethical obligations beyond literal compliance with law, and increasingly feel compelled to act accordingly† (Di Lorenzo, V. J Bus Ethics, 2007).

Greenway hotel Case Study Essay

1.0 Introduction Greenway hotel is a hotel chain of Great Britain, and there are more than 60 hotels in Britain. Now, Greenway hotel has a new small hotel chain headquarters in Germany, so they want to keep the half of the new hotel and renamed as Greenway part of the hotel group, the other half to sell. In order to have a better understanding of the Multinational Resourcing, we analyzed the Greenway hotel employees choose way. Multinational Resourcing is A procurement strategy in which a business seeks to find the most cost efficient location for manufacturing a product, even if the location is in a foreign country. (Virolainen, V. M. 1998). Under Multinational Resourcing, there are several strategies may use onto business environment as company direction to become competitive among industries such as Parent Country Nationals (PCNs),Host Country Nationals (HCNs) and Adopt a Mixed (PCNs + HCNs). 2.0 Problem According to the article, because the new hotel is acquired, so many employees have left, so new hotels lack of employees in Germany. As is known to all, Greenway hotel is the hotel chain from the UK, so for the German business perspective, their lack of understanding of German information and business culture. Due to work in Germany, the hotel also has a problem which is the communication between employees, German employees speak German, but Britain’s staffs are using English, hence, it will be difficult to communicate between employees, and produce some problems. Finally, the new hotel requires four months later will be opened, so short time is also a  problem. These problems are the multinational companies outside their home countries to establish subsidiary possible problems, to solve these problems, the company can better development in countries outside of the home country. 3.0 Cause of problem Case study showed that the old employees have departed, 70% due to buy so now, Greenway hotel requires a lot of new employees, just can make the new hotel can normal operation. Second, because of the new hotel is not in home, so they are facing the new management problem, German and British business environment different, in order to attract more guests, new hotels can’t expose more British management mode. Third, due to the new employees have German and British, this will lead to the problem of language, make it difficult to manage the company. Finally, the head office for the time is short, this could lead to a new company open is not ready, it will affect the company’s reputation. 4.0 Recommendation 4.1 Lack of staff Lack of staff that is every multinational enterprises expand when encounter problems. By buying companies, some employees may leave, because the company is not stable, it will make the new staff to reduce, so the new hotel need to recruit more staff. New employees should be good for Chinese people, I believe, is preferred, although this can make the home staff less employment opportunities, but this will be conducive to the development of the new hotel. McDonald’s, for example, McDonald’s in entering a new country, would face a lack of staff. So, they will recruit new employees, such ability can let a subsidiary functioning normally. McDonald’s choice of employees have their own ideas, grass-roots staff they generally choose the host state employees, but the manager will choose home staff, not only conducive to management, also can make the subsidiary can develop faster. So the Greenway hotel should study the staffs choose way, so that we can better development in host countries. 4.2 lack of understanding of German information and business culture Due to Greenway hotel is a British company, the German problem and business culture is not understand. Therefore, the company  cannot be accepted by most customers in Germany, may also than other local hotel, and also will reduce the hotel’s profit. Greenway hotel should hire a part of the German employees, because they know a lot about the domestic market, so , the hotel will be faster accepted by customers. Second, Greenway hotel should find some employees to do market research before the opening, so as to better understand customers’ needs and preferences of Germany. Moreover, the hotels decorate those who can’t accord the British model, to apply to Germany. Like McDonald’s into other countries, for example, they will do market research, according to local custom to produce some suitable for local food, so that we can attract more guests. Second, their grassroots employees can choose host countries, but in front of the work to practice, so as not to not understand the workings of a McDonald’s. Greenway hotel can also use this way, it can be faster understand German problem and the commercial culture, let the new company can be faster to Greenway hotel group to make a profit. 4.3 The communication between staff Because we choose is mixed way to recruit staff, so the employee communication will appear problem. British workers are speaking English, but German workers speak German, so they produce very big problems of communicating. We can use two methods to solve this problem. First, let the staff to learn German, arrange the tutorial, as soon as possible so that we can solve the problem of language. Second, can only by UK employees, top management of the underlying managers choose to master English German, grass-roots staff all adopt the German employees, so you can avoid the problem of language, but this method is less multinationals own characteristic .Now most multinational companies will choose the first method, because it not only to the home country employee job opportunities, but also can cooperate with host country staff, formed a new service mode, so that we can better attract customers and gain  higher profits for the company. 4.4 Preparation time is short From the article, we know that Lincoln company gave only four months as a time to prepare, it is a challenge for the new company. First, they want to recruit employees, because employees 70% have left before. Second, they want  to solve the problem of communication between employees, such ability can let the staff could work together. Third, because the two countries cultures are different. For these problems, 4 months of preparation time is very short, so, in order to know how to solve these problems, for example, McDonald’s when they set up shop in China is mainly for host countries, so that we can reduce the time of the staff. Second, after the good employees, McDonald’s will be paid to staff training, let employees can adapt to the new job. Third, it has carried on the western food, Chinese fast food market survey, listened to the general public opinion. This survey is not common in China at that time. Fourth, to a large number of design novel and unique with the characteristics of McDonald’s advertising create a market in China, this is off the Chinese consumers’ appetite. Greenway hotel can also learn the McDonald’s to enter the Chinese way, hiring and training in Germany, and in training to send staff do market research in advance, and assign to Germany for a development strategy, so as to let the hotel to the development of better, still can save time to prepare. 5.0 Conclusion Along with the deepening of economic globalization and the vigorous development of tourism industry, the multinational hotel group covers more than half of global hotel. Transnational expansion is the inevitable choice of hotel enterprises to seek greater development, global expansion has become the new century hotel enterprise important tourism economic phenomenon. Traditional research in the field of international expansion of hotel enterprises based on the basis of economics and management, and based on the research of geography foundation is weak. Hotel enterprises transnational expansion means that break through the border of a country or region, into another country or region development, this is like a strong geographical spatial properties. Hotel international expansion has become a trend. The expansion of the hotel will produce a lot of problems. So, find the ice can better to solve these problems for hotel development in host countries, bring more profits and business opportunities. References 1. A survey of procurement strategy development in industrial companies. International Journal of Production Economics, 56, 677-688 2. http://wiki.mbalib.com/wiki/%E9%BA%A6%E5%BD%93%E5%8A%B3%E5%8 5%AC%E5%8F%B8 3. http://wiki.mbalib.com/wiki/%E9%BA%A6%E5%BD%93%E5%8A%B3%E5%8 5%AC%E5%8F%B8

Pharohs essays

Pharohs essays Three important pharaohs are Thutmose III, Nefertiti and Senusret III. Thutmose III lived from 3429 to 3375, died when he was 54 years old. Thutmose was probably the most interesting one of all them being that he never lost a battle. He was a great Egyptian ruler. Along with being a great ruler he was also a great horseman, archer and a good athlete. He built the temple of Amun at Karnak. Thutmoses mother, Hatshesut took the throne from him. Although after his mother died Thutmose went around taking everything that his mothers name was on off and replacing hers with his. Thutmose was faced with two people they were called Princes of Kadesh and Megiddo. The both of them put together had a very large and strong army. Thutmose immediatley set out with his army. Thutmose and his army crossed the Sinai dessert. They then marched into the city of Gaza. Thutmose's private secretary, Tjaneni kept records of everything that happened which was later copied and engraved on the walls of the temple of Many people claimed that Thutmose was a smart person of his time. Many people even called him a genius. He understood alot of things that many others didn't. He understood the logistics and lines of supply. Another thing he knew that others didn't, he was probably the first person to realize and actually use the sea-power with his army men. Thutmose conducted sixteen army men in Syria, Nubia and in Palestine. Thutmose was a national hero who was remembered way after his death. Thutmose has had some of the most Another important pharaoh was Nefertiti. Little is know about Nefertiti. What we do know is that she was the wife to Akhenaten which was during the eighteenth dynasty. Some debate still remains on whether Nefertiti was the actual mother of Akhenaten and also his wife at the same time. ...

HR Essay Example | Topics and Well Written Essays - 1250 words - 3

HR - Essay Example Today, as compared to earlier period, line managers are being held more responsible and accountable for numerous functions in HRD. Contemporary human resource literature shows how today’s line managers are assuming important role specifically in encouraging employee learning and development (Siugzdiniene, 2008). Although this assumption remains theoretical and less data exists on implementation procedure, the truth of the matter is that line managers’ role in HRD functions is increasingly becoming real and undisputed fact. Two unique features of the modern HRD approach exists that is: the devolution of HRD practices to line managers and the integration of HRD with the overall business strategy sometimes referred to as Strategic Human Resource Development-SHRD (Siugzdiniene 2008). The major role of SHRD has evolved to constitute the creation of strong linkages with the organizations strategic goals and establishment of learning environment coupled with structural design, which in turn is facilitated to promote learning with sole aim of improving organization’s performance (Siugzdiniene 2008). Further, SHRD involves integrating HRD functions with objectives of the business. The essence of devolving HRD functions and practices to line managers has evolved as one of the enabling element of SHRD system and the general conviction is that line managers possess the ability to drive HRD policies and practices (Siugzdiniene 2008). Starting in the early days of1990s, it became clear that the traditional role of human resource could not dictate the events of the future and therefore need arose to re-align human resource functions to the new emerging elements in the organization. Such new emerging elements included culture, behavior, motivation, and performance (Gratton 1999). Therefore, there was a gradual shift from human resource concentration on capital

Family assessment Essay Example | Topics and Well Written Essays - 1250 words

Family assessment - Essay Example The family values its health and therefore invested in numerous health policies. Additionally, the family values its security and therefore takes every precaution to avert any type of accidents that may impair the health of any of its member. Making the home safe is a family responsibility. As such, the family under study strives to make the home safe by ensuring the strategic placement of the equipment and electronics in the house. The family further strives to manage the space of its home efficiently by avoiding any instance of crowding in the home. This facilitates easy movement of both the adults and the children without risking any form of injury. Nutrition is yet another fundamental feature that contributes to the wellbeing of a family. The family strives to have balanced diets in order to curb the manifestation of any nutrition related infections. Balanced diet enhances efficient growth patterns thus enabling faster growth and physical wellbeing of individuals. The family observes consistency in their eating patterns often striving to consume adequate amount of water depending on the weather patterns of the day. Consistency in the eating patterns curbs instances of shock that arise from eating disorders. Eating supplies the body with energy to sustain the daily activities. This underscores the need for adequate physical exercise in order to burn out the excessive calories that often contribute to different types of nutritional disorder. The family admits engaging in different types of physical exercises including walking to work, using the staircase and taking art in different spots among others. Such are effective in burning out the excessive calories in the body thereby resulting in a lean and efficient body. Furthermore, physical fitness contributes to mental alertness. The family contends that taking part in the